Are You An Entrepreneur?

Are you the type of person willing to take upon a new venture or enterprise and accept full responsibility for the outcome? Can you create value by offering a product or service?

Do you have strong beliefs about market opportunity? Can you organize your resources effectively to accomplish an outcome that changes existing interactions?

• Entrepreneurs are primarily motivated by an overwhelming need for achievement and strong urge to build.
• We have an enthusiastic vision, the driving force of an enterprise.
• Our vision is usually supported by an interlocked collection of specific ideas not available to the marketplace.
• With persistence and determination, we develop strategies to change our vision into reality.
• We take prudent risks. We assess costs, market/customer needs and persuade others to join and help.

Does A Market Exist And Does One Exist For You?

Entrepreneurship is the practice of starting new organizations or revitalizing mature organizations, particularly new businesses generally in response to identified opportunities. Entrepreneurship is often a difficult undertaking, as a vast majority of new businesses fail.

The acts of entrepreneurship is often associated with uncertainty, particularly when it involves bringing something really novel to the world, whose market never exists. Before the Internet, nobody knew the market for Internet related businesses such as Amazon, Google, YouTube, Yahoo etc. Only after the Internet emerged did people begin to see opportunities and market in that technology. However, even if a market already exists, such as the market for cola drinks (which has been created by Coca Cola), there is no guarantee that a market exists for a particular new player in the cola category.

• What kind of product do you want to market?
• Products that can be marketed include: all goods, services, and ideas that are sold or traded. Products can be either tangible as in the case of physical goods, or intangibles such as those associated with service benefits or ideas (intellectual property) or any combination of the three.


• Can you describe your market?
• Can you describe your niche and why you chose it?
• In other words, who are the propective customers for your product, service or idea? For example, if you were to build a solar-powered car, you would be entering the automobile market and perhaps looking to sell your vehicle in regions with lots of sun. Or perhaps your niche would be selling to people of a certain income or people who live in cities.


• If you're entering a new market, can you explain why there is a need for your offering?
• If you're entering an established market, can you discuss in detail the competitive advantage your product or service has over the competition?
• When planning your ad, you should first define your product's Unique Selling Proposition (USP). To find the USP, ask yourself "How is this product different?" Make a list of your product's pros and cons. This will help you think about what message you want your ad to send.


• Can you price your product or service competitvely and still maintain a healthy profit margin?


• How will you reach your target market? Television, radio, print, web site, direct mail, trade shows, public relations, promotional materials, telephone sales, one-on-one sales, strategic alliances?
• How will you distribute your product or service to your customers? Will you mail order, personally deliver, hire sales reps, contract with distributors or resellers, or use some other method?
• Let's say you feel you have a product or service that shows promise for success thru promotion by Mail Order publication advertising. You'll first want to make sure your product is not widely offered in retail outlets. If it is then it may be no good for your home based business. So shop around carefully and talk with sales clerks about what they think of your product.
• Your next step should include 8 hours or more in the public library, pouring thru publications that traditionally carry ads on products similar to yours. You will be looking for: competitive ads on the same product; ideas for layout and copy you can use in preparing your ad; which months seem to be best (when do most ads run) for promotion of such products; which magazines seem best for your test ad; any ideas you can gather from other advertisers which can improve your presentation.


• What are the costs associated with your proposed delivery method(s)?

Entrepreneurship Is About Taking Risk.

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small or home based business - but you can improve your chances of success with good planning, preparation, and insight.

It's true that there are many reasons not to start your own business. But for the right person, the advantages of business ownership far outweigh the risks.

• You will be your own boss.
• Hard work and long hours directly benefit you, rather than increasing profits for someone else.
• Earning and growth potential are far greater.
• A new venture is as exciting as it is risky.
• Running a business provides endless challenge and opportunities for learning.

Do You Have What It Takes?

Many successful entrepreneurs have similar traits and characteristics. The Small Business Administration has compiled this list of these traits. Learn what these are and what you can do to improve on your own.

Learn the characteristics and habits of creative, successful entrepreneurs.

• Persistence
• Desire for immediate feedback
• Inquisitiveness
• Strong drive to achieve
• High energy level
• Goal-oriented behavior
• Independent
• Demanding
• Self-confident
• Calculated risk taker
• Creative
• Innovative
• Vision
• Commitment
• Problem solving skills
• Tolerance for ambiguity
• Strong integrity
• Highly reliable
• Personal initiative
• Ability to consolidate resources
• Strong management and organizational skills
• Competitive
• Change agent
• Tolerance for failure
• Desire to work hard
• Luck

Many entrepreneurs also had a role model to influence them early on and parents who were entrepreneurs. Two traits necessary for successful entrepreneurs are creativity and innovation.

Creativity is being able to create new ideas and ways to solve problems that provide cool opportunities.

Can you improve your creativity? YES! How?

Gather as much information as you can (read, talk with experts, etc.); brainstorm over time. Just think about the problem or issue until an idea comes to you.

Is the solution reasonable? If so, try it. If not, keep thinking. Did it work? If so, great. If not, begin the process over again. Don't put barriers on your mind. Put these steps to use.

What is an Innovation? Something that is invented (ex. CDs), or something that is created from an existing idea or product (ex. Super Wal-Mart).

Where do innovative ideas come from?

• Unsatisfied customers
• Demographic changes in society
• Luck
• Imagination
• Vision
• Problem-solving

Almost Anyone Can Learn To Operate Like An Entrepreneur.

Developing entrepreneurial qualities and attitudes among potential entrepreneurs is what the International Association of Home Business Entrepreneurs is about. The IAHBE helps decrease your chances of failure by stressing a consistent and proven set of practices. An IAHBE membership can provide you with the knowledge, skills and motivation to encourage your entrepreneurial success in a variety of settings.

The International Association of Home Business Entrepreneurs is designed specifically to provide you with everything you need to create a profitable home-based business. As an IAHBE member, you’ll have access to a constant flow of updated, timely content, training, tools, and vital resources that help develop your business ideas. You’ll learn from recognized experts in the field of marketing, network marketing and home business, discover the secrets of success through in-depth, exclusive articles available nowhere else. An IAHBE membership also includes:

• Free best-selling books that cover the home-business landscape from A to Z.
• Subscriptions to top business magazines such as Fast Company, Inc., and Entrepreneur.
• Weekly IAHBE Member Newsletter
• Home business startup ideas
• Audio seminars from top home-business entrepreneurs and network marketers.
• Free Windows and Macintosh software for your home business.
• Exclusive home-business book and tool reviews.
• Marketing aids for generating sales and profits.
• Freebies and money-saving special offers from marketing experts.

Since our launch in January 2002, the IAHBE library of exclusive and expert marketing material has grown exponentially, representing an unparalleled online resource for home-business owners around the world.

Just as with any large library, however, navigating effectively through this resource is just as important for busy entrepreneurs pressed for time as the resources themselves.

Although it may seem overwhelming at first— the entire IAHBE library can really be broken down into three simple, main sections.

SECTION 1: IAHBE RESOURCES—This is the heart of the IAHBE. Here, you'll find exclusive articles, expert reports, audio tutorials, home-business e-books and marketing courses, and lots of other tools and resources to help you set up, build, expand, and run a profitable business online.

Content in the Learning Center is organized into the following sections. Within each main section, resources are organized into subsections to help you locate the information you're looking for:

• US & General Library—An array of home-business reports, tutorials, e-books, workshops, and more. Real-life business ideas, easy directions for building a Website and writing ad copy that sells, proven marketing strategies, hard-to-find business resources, advice on vital business tools, tax and legal information, and much more!
• International Focus—TONS of valuable information and resources for global marketing efforts and for home-business owners living outside the U.S. Specific sections for business issues, government resources, trends, and success examples in the U.K., Canada, and Australia/New Zealand.
• Multimedia Hub—A comprehensive compilation of video and audio tutorials, interviews, seminars, and Webcasts covering several topics for your home-business, including a variety of helpful advice on finding success in today's world.
• Book & Tool Reviews—A great resource for keeping abreast of trends, tools, and popular advice in today's small- and home-business arenas. Plain English reviews of time-saving, sales-producing tools for your business, as well as reviews of popular books from well-known marketing experts, entrepreneurs, and other successful people.
• Profiles In Success—Find out how other people—just like YOU—have found success in their own businesses. In-depth interviews cover advice on tools to use (and tools to stay away from), best marketing practices, do's and don'ts for new business owners, and much more.

In addition, you'll find the following Quick Reference items on IAHBE's left navigation menu for the best pearls of wisdom, time-saving resources, online gems, and lots more:

• Computer Q&A—Stop by this monthly Q&A covering common questions about computer security, the Internet, and more.
• Marketing Tidbits—Get advice and tips on hard-to-find marketing resources, tools, information.
• Quick Tips—Your business source for what's hot online!
• Short Takes—Get the 'skinny' on today's marketing trends & solutions specifically for the small business owner...
• Content Download—A .zip file of the reports, articles, software, e-books, and audio posted on the IAHBE Website during the previous month.
• Newsletter Recap—A summary of new content available to help you build and run a profitable business online...

In addition to the Learning Center content, you'll also find the following in the IAHBE RESOURCES section:

SOFTWARE DOWNLOADS—Check out this section for useful, free software that can help your business efforts.

ONLINE RESOURCES—Save a TON of time searching online. Use this section to quickly find the best online sources for Classified & Ezine Ads, Business Newsletters, Data Security, Fraud/Scam Help, Essential Downloads, Home-Business Experts, Website Hosting, Home Office Supplies, and much more!

FOR THE SFI AFFILIATE—For SFI Affiliates, this section contains updated resources for the SFI Affiliate Program, including new Internet Income courses, special training articles, sample follow-up letters and phone scripts, advertising guides, and much more.

SECTION 2: IAHBE EXTRAS—Free stuff, money-saving offers, and more.

YOUR INTROPAK—Get your $1,000+ in bonuses for joining the IAHBE. Available worldwide.

SPECIAL BONUSES—Save money on a variety of essential home-business resources.

BANNERS, LOGOS & MORE—Stop by this section for IAHBE flyers, logos, and banners you can use to spread the word about the IAHBE.

SECTION 3: MORE IAHBE—The following sections are self-explanatory.

MY ACCOUNT

CONTACT US

HELP DESK

ABOUT THE IAHBE

IAHBE TESTIMONIALS

HOME

MISCELLANEOUS FEATURES

BOOK OF THE MONTH—Don't forget to stop by this section and get your free IAHBE home-business book of the month.

MAGAZINE OF THE MONTH—Included with your IAHBE membership, these business magazine subscriptions help keep you up to date on the issues, news, and developments near and dear to entreprenuers.

IAHBE MEMBER NEWSLETTER —A summary review of the past month's new content available to IAHBE members.

NEWS HEADLINES—Each week on the post-login homepage, you'll find updated links to the most important, pertinent headlines from major news sources around the world to news stories you should be reading.

FAST FACT—A short home-business "did you know?" tidbit posted to the sidebar each month.

FREE SAMPLE CONTENT From The IAHBE:

New To Home Business? Home Business Ideas You Can Use. Special Three Part Series: Part 1 -- The Basics Of A Resell Rights Business Take look inside . . . it's FREE.

Affiliate Mastery Mini-Tutorials Exclusive 5 to 10 minute mini tutorials on a wide range of business topics, from e-mail marketing strategies and prospecting to PPC advice and business ethics. Listen to "Inside The Mind Of A Champion" . . . it's FREE.

Video Tutorials View flash video tutorials on getting the most from Dreamweaver, autoresponders, and other software and online tools, search engine optimization and PPCs, online marketing strategies and more. Learn "What's At The Heart Of Marketing Success?" . . . it's FREE.

Webcasts & Podcasts If you're not tuning in, you're missing out! Featured Webcasts, podcasts, and other online radio shows covering a wide range of home-business topics. Listen to "Super Star Internet Marketing" Randall Blaum discusses how you can become a super star Internet marketer. Running Time (in minutes): 29:35. Check it out . . . it's FREE.

OVER $1,000 IN FREE BONUSES New IAHBE members also receive a fantastic "IntroPak" that, in addition to other goodies, includes certificates redeemable for over $1,000 in FREE BONUSES! (small shipping & handling fee required on some items.)

Try the IAHBE for 30 days with NO RISK! Your purchase of an IAHBE membership (just $29.95 - less than a dollar a day) comes with a 30-day money-back guarantee of satisfaction. Regardless of your decision, you KEEP the free bonuses that came with your membership as our way of saying thanks for trying out the IAHBE.

JOIN THE IAHBE and gain access to hundreds of profit-building reports, articles, tools, resources and turn your ideas into a successful home business.

NOT READY TO "GO IT ALONE" YET?
NEED MARKETABLE PRODUCTS AND SERVICES TO GET STARTED?
WANT TO KEEP YOUR START UP COSTS TO THE BARE MINIMUM?

THEN CONSIDER STARTING YOUR HOME BUSINESS CAREER AS AN SFI AFFILIATE with free enrollment in the SFI Marketing Group. SFI is the exclusive marketing arm for the IAHBE - TripleClicks - MaxMalls - EyeEarn - The Natural - Liquid Nutrition and TuneFlow. SFI also markets IAB Benefits Plan.

SFI is a proven business program currently working for thousands of men and women all over the world. Since 1985, SFI's parent company (Carson Services Inc.) has been helping entrepreneurs—just like you—create profitable businesses and achieve their dreams of success...whether quitting a full-time job, putting a child through college, paying for a family vacation, paying off debt, or just providing additional supplemental income.

As an SFI Affiliate, you're plugged into a system that works to generate additional income for you. From top-of-the-line nutritional and weight-loss products to wireless solutions to business opportunity products designed strictly for success, your online store shelves come pre-stocked with a variety of quality products and services in high demand by customers around the globe.

The graphic below illustrates the various SFI product categories available for you to either purchase for your own use or sell to your customers for a nice profit.

SFI also provides you with all of the necessary online and offline tools you need to run a profitable home-based business. These tools include:

• Personalized Gateway Websites for promoting all of SFI’s products/services,
• Personalized Gateway Websites for promoting the SFI business opportunity,
• Online (free E-Cards to your friends and family, Website banners, approved ads, etc.) marketing and promotional aids,
• Offline (i.e., flyers, print-outs, etc.) marketing and promotional aids,
• Wholesale and bulk-purchasing options for maximizing your profits,
• FREE Weekly Newsletter keeps you informed with latest news & announcements from SFI, and
• Much, much more!

In addition, SFI takes care of ALL inventory, order confirmation and fulfillment, billing, and customer service at absolutely NO cost to you. That leaves you free to market your business, attract customers, and create an extra income stream of hundreds or even thousands of dollars a month.

EARN AS YOU LEARN!

SFI OFFERS THE PERFECT OPPORTUNITY TO
"GET YOUR FEET WET"
AS A HOME BASED ENTREPRENEUR

SO HOW ABOUT YOU?

• Do you want to earn some extra money with a home based business?
• Are you willing to set aside five to ten hours per week at your personal computer working at it?
• Then take that important first step. Click the icon below, join our program and get started today!

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